Nuevos Mundos. (meaning "new worlds" in Spanish) was established with the purpose of elaborating business proposals in sight of the favourable opportunities that the company perceives for the development of the Chilean economy and particularly the food & wine industry. Nuevos Mundos. has the vision to convert the Chilean food & wine industry as a business platform for the world´s food & wine industry.
As an integral logistics operator adviser, Nuevos Mundos. involves:
1.- The administration of the physical transfer of goods, going from the detection and determination of needs up to the entire product´s design.
2.- The collaboration in the making of strategical, operational and tactical decisions to contribute to the improvement of the wine supply chain management.
Nuevos Mundos. aims for the development of activities needed for the growth of the wine industry in the field of information and knowledge, within the viticultural, oenological and management practices.
This means that the company acts as an independent “think tank”, always in collaboration with the wine chain management. However, given the Chilean wines´ need for presence, permanence and availability on selected world markets, the company´s activities also include marketing and associated services.
Nuevos Mundos. understands the cultural differences that affects the wine market. To help overcome these differences, we as a team bring together investors and companies under one single vision in the search of multi-cultural associations and joint ventures.
The marketing and associated services division main task is to ensure the product´s stability and presence within the selected market segments. Nuevos Mundos. has the capacity of integrating all wine sales oriented activities into one comprehensive unit for each selected market.
Nuevos Mundos. is an enterprise that generates knowledge in order to permanently adapt itself to change and to give the acquired knowledge a distinct economic purpose.
Main Activities
Generation of Knowledge
Development of databases, analysis and studies of the wine industry, wine markets and products, associated industries and substitute products.
Representation of the Acquired Knowledge
Publications, designed and selected systems, digital systems via Internet and others. Events, tours, seminars, congresses, contests, wine-tastings. Counselling and the selection of professional teams.
Physical Transfer of Goods and Logistics
Advise for wine exports, opening of logistics centers, selection of transport systems, development of sales concepts and franchising. Business to business and business to consumer.
Marketing and Services
Process monitoring, development of process parameters, elaboration of exclusive distribution methods, process and product discrimination, process and product certification (by multinational certification companies), product selection, hardware and software selection, product evaluation, wine clubs. High performance loyalty programmes and costumers data bases.